Floristry Industry of Australia

Question: Discuss about theFloristry Industry of Australia. Answer: Introduction to Australian Floristry Industry Floristry industry of Australia is one particular segment of the market having the long lifespan because of the perennial association of flowers with the families, friends, and the loved ones. Based on the particular fact, the identified industry enjoys a superior demand all the time in different course of the year from its wide range of customers within the country. Cook, Leon, and Nesbitt (2015) stated that large numbers of florists face tough competition due within the flower industry of Australia due to the presence of a substantial amount of market players revolving the huge demands from the target customers of different segments. Hence, the industry from the external sight might look relatively simple; but the operations performed internally are highly sophisticated and extremely oriented to the demands of target market customers (Cook, Leon, and Nesbitt 2015). This particular understanding makes it imperative to investigate key requirements associated with establishing a profo und business operation within the specific industry. From the information obtained from relevant journal linked to the industry, florist industry opens the gate for the professional flower trade involving the useful application of cultivation of flowers, their proper planning, and aligning those with the business for selling (Reid and De Little 2013). From the initial investigation to the Australian flower industry, it has been critically observed that the entire selling process is performed through both traditional and online retail process. According to Reid, Little, and Zootaxa (2013), the flower produced by the florists sell through the bricks-and-mortar stores throughout the country as part of the traditional method. Alternatively, due to the rise of technology in the modern day business environment, a significant hype in online retail sales is critically incorporated within the flower industry of the country causing a wave in the web-based selling process and facilitating over all success to the business. Growers Associated with the Industry It is indicated in the earlier paragraph that the significant growth in technology is continuously resulting enormous growth to the flower industry of Australia. Yet, the larger part of the Australian flower industry is contributed by the traditional flower business, which is also referred to as soft or exotic flower industry (Gollnow and Gerber 2015). The particular type of operations is largely influenced by the effective application of a huge number of growers responsible for producing a vast array of products. The particular kind of produces primarily involves roses, lilies, bulb crops, chrysanthemums, and the like. Based on the reference of Wei, Joyce, and Sar (2013), the significant participation of the growers is essentially observed in the Australian wildflower industry, which is accounted for holding a market share of around 10% to 15% to the entire domestic flower industry. The accurate industrial statistic is hard to find, where these growers grow flowers for exporting the m to the native Australian and South African flowers and foliages industry (Retail and Personal Services Training Council 2014). Apart from that, an important association of the markers can be observed within the sector where wholesalers obtain their advice for increasingly capitalising on the marketing opportunities. The domestic marketers are found in the Australian wholesale flower markets, which are located in most of the cities in the country. Travel, et al. (2013) proposed that the involvement of a wide range of specialist flower exporters is noted with the wholesale flower market alongside the collaboration of various grower coops and groups combining their products for exporting. Thereby, the effectual association of the specialist exporters and grower groups help to form a valuable cost effective freight arrangement along with supporting the rise of economic scale associated with the industry (Blanchon et al. 2012). Industry Magazines and Journals Out of the various news articles and magazines, the significant application of Australian Flower Industry Magazine is critically observed. The particular magazine is responsible for allowing the floristry business to submit their applications for the nomination of the Florist of the Year Award (Wei et al. 2013). Based on the suggestion obtained from Miranyi (2014), the importance of the award distributed by the magazine is based on providing adequate recognition to the businesses that have achieved a unique height regarding their performance, application of innovative concepts, growth associated with the industry and responsible approaches to the environment. The particular applicants must need to fill up the specific application form clearly reflecting a written description of how their business practices and procedures meet the requirements of each criterion specified by the award (Miranyi 2014). Apart from the particular magazine, the imperative association of journals related to The Rural Industries Research and Development Corporation (RIRDC) is observed there the activities of the managers along with the government investment in the research and development area of the industry is strictly monitored for their assessment. Different journals are produced and published by the individual site (https://www.rirdc.gov.au/publications) containing useful information regarding the RIRDC wildflowers and the regional research activities and programs dedicated to the native plants (Gollnow and Gerber 2015). Industrial Organizations and Unions Some of the key industry bodies are grower groups, trading organizations, and florist associations. The active application of these organizations and unions provide useful advantages to the overall industry to save cost by providing valuable guidance, developing useful solutions to the various legal and employment issues, creating a collaboration of like-minded individuals, and offering useful support services to the wholesalers and retailers (Cook, Leon, and Nesbitt 2015). These mentioned organizations are well informed of the fundamental changes driving the changing conditions of the market. In addition, these unions and associations understand the need of changing approaches to be adopted by the businesses associated with the industry. As a result, many trade associations and grower organizations as part of the sector develop and run training sessions, networking events, annual conferences, and workshop programs on a regular basis for assisting the businesses embracing the contemp orary approaches (Reid and De Little 2013). Flowers and Foliages, and their Seasonal Availability Name of the Flower or Foliage Selling Process Purpose of Selling poinsettias both traditional and online retail process used to sell gardening and celebrations of birthday or various other events orchids retail stores and divisions apart from the online selling process wedding and family events during the different times of year florist chrysanthemums sold through the retail stores and divisions of throughout the country garden decoration and plantation finished florist azaleas pots and hanging baskets are often used larger specimen for office and hotel interiors foliage plants sold in pots and hanging baskets indoor and patio use References Agency, S. and Agency, S. (2016).Floraco Wholesale Cut Flowers | Flower Wholesaler Perth. [online] Floraco. Available at: https://www.floraco.com.au [Accessed 12 Sep. 2016]. Behroozy, A. and Keegel, T.G., 2014. 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